Saturday, 14 March 2020

Financial Accounting and Analysis

Financial  Accounting and Analysis

Are you one of those  who is curious and wants to learn about financial statements, but is intimidated by financial numbers and jargon? Then this course is for you!

In this , we will demystify accounting jargon, help you understand financial statements and analyse them for better decisions. Whatever be your background – marketing, operations, supply chain, strategy, engineering or others, in today’s competitive world, you need to use and interpret crucial financial data for making informed decisions.

This  will enable you to:
  • Understand the various elements of financial statements
  • Apply accounting principles related to its preparation
  • Use tools and techniques to analyse and interpret the key parameters of financial performance
The course has direct application and high relevance in every professional’s life. Concepts learnt in the course can be applied in day to day management for improving operations and creating value for the organization. You will also be able to assess financial implications of your decisions.

This  will be covered in an easy, simple and interactive manner through various hands-on activities, short cases and easy-to-understand examples.

No previous finance knowledge is needed. Come armed with enthusiasm and curiosity to learn.

What you'll learn
  • Basic financial concepts
  • Financial statements and their elements
  • Various accounting standards with respect to the elements in the financial statements
  • Techniques to analyse the financial statements
  • Interpretation of financial statements for better decision-making
 1: Introduction to Financial Accounting 
  • Introduction to Accounting
  • Using Financial Information for Decision Making
  • Introduction to the Accounting System
  • Understanding Business Transactions: A Visit to Raj Cafe
  • Recording through Accounting Equation
  • Preparing Financial Statements for Raj Cafe
  • Recap
  • Preview of Upcoming Weeks
2 : A Closer Look at the Balance Sheet
  • Introduction to the Elements of Balance Sheet: Assets, Liabilities and Equity
  • Non-current Assets
  • Current Assets
  • Non-current Liabilities
  • Current Liabilities
  • Equity
  • Recap
  •  3.Aloser Look at the Income Statement, Cash Flow Statement and Statement of Changes in Equity
  • Introduction to Income Statement and Related Accounting Concepts
  • Important Elements of the Income Statement  
  • Introduction to Cash Flow Statement    
  • Statement of Comprehensive Income and Statement of Changes in Equity
  • Recap
  •  4 Financial Statement Analysis – I
  • What is Financial Statement Analysis
  • Students Analyzing the Financial Statements
  • Horizontal Analysis of Financial Statements
  • Common Size Analysis of Financial Statements
  • Ratio Analysis Part I
  • Recap
5 : Financial Statement Analysis - II
  • Recap - 
  • Ratio Analysis Part 2
  • Final Recap

 

Saturday, 7 March 2020

NEW PRODUCT DEVELOPMENT RELATED VIDEOS

New Product Development is a multidisciplinary course. It covers areas like design, strategy, marketing and operations. It involves multiple disciplines to create a new product.

In this course, you will learn how companies can identify some significant existing or latent user needs and how to use this understanding to develop new products or services to meet needs. This course will cover how to make product development process effective and efficient.

This section will help you understand-

  • Importance of new product development process
  • Product and User centric viewpoints.




Decisions taken at the early stages can have major strategic and operational impact on the success of the new product when launched.

This section will help you understand-

  • How bad decisions at early stages can restrict the range of customers that find it very suitable.
  • Cost of late design changes
  • Two major Targets to be achieved in New Product Development Process

A good business model requires articulation of how to make the product/service and how to deliver that product/service at reasonable cost.

This section will help you understand -

  • What are business models?
  • Why do some business models fail?
  • Narrative Test and Numbers Test
To understand what makes one business model more successful than others, we will study in detail, example of Uber Taxi Service 

In this section, you will learn-

  • What makes Uber superior to Call Taxi Service
  • How Uber creates value through Business model
  • How Uber ensures equity among all stakeholders
A good business model requires articulation of how to make the product/service and how to deliver that product/service at reasonable cost.

This section will help you understand -

  • What are business models?
  • Why do some business models fail?
  • Narrative Test and Numbers Test

To understand what makes one business model more successful than others, we will study in detail, example of Uber Taxi Service 

In this section, you will learn-

  • What makes Uber superior to Call Taxi Service
  • How Uber creates value through Business model
  • How Uber ensures equity among all stakeholders

The entire process of managing new product process starts with developing mission statement. In this section, you will understand how mission statement is developed for a new product.

Mission Statement involves product description, key business goals in terms of profitability and market share, identifying primary market for the product, identifying secondary market, assumptions and identifying the stakeholders.


Managing Product Development involves Portfolio Management (doing right things) :Balancing the product portfolio and Project Management : (doing things right)

This section will cover the company’s portfolio of products and concept of portfolio management.


This section will help you understand the nature of portfolio decisions of the company. While adding a new Product, a company must take several decisions regarding-

  • Brand
  • Market
  • Pricing
  • Cost
  • Operations



In this section you will study the stages of Product Development Process- Concept Generation, Concept Selection, Product Design, Development, Prototype Testing and Product Release. Maximum flexibility is at the beginning of the project. As the project evolves, funnel narrows.



Sunday, 1 March 2020

వస్తు విక్రయ చట్టం 1930 మన టివి వీడియో


BRAND MANAGEMENT VIDEO CLIPPINGS

Brand management is a part of MARKETING
THESE ARE  USEFUL LINKS TO ENHANCE OUR KNOWLEDGE on  BRAND MANAGEMENT EFFECTIVELY
PRODUCT Vs BRAND
https://youtu.be/Gu0bfZrtrJE
STRATEGIC BRAND MANAGEMENT PROCESS 1&2
https://youtu.be/vvElt9lsD6s
https://youtu.be/YJaKQyzC3I4
Brand Architecture system
https://youtu.be/vvElt9lsD6s

DESIGNING BRAND ARCHITECTURE
https://youtu.be/vvElt9lsD6s
Theoritical pinning-1
https://youtu.be/5QHQVi90bYw

Brand Identity
https://youtu.be/9xOjW8AeiJU


DEFINING BRAND IDENTITY
https://youtu.be/inP9DZNRpbo

BRAND PERSONALITY
https://youtu.be/V9-7reaTBXs

DAVID AAKER'S MODEL
https://youtu.be/kadjhZ0RhvM

KAPFERER'S MODEL

https://youtu.be/vQ_Tc48Q5HM

THEORITICAL UNDER PINNING-2
https://youtu.be/25rDPIwh4wM

BRAND POSITIONING
https://youtu.be/WzJCqt-Vn7c

BRAND POSITIONING BASICS
https://youtu.be/IjVJOHoGsDI

BRAND POSITIONING BASICS-2
https://youtu.be/FY4_72N3UZE

BRAND POSITIONING STATEMENT GUIDANCE
https://youtu.be/uhC3YL7RzVo

BRAND REPOSITIONING
https://youtu.be/8LLQa02LYoc

BRAND POSITIONING VS PRODUCT POSITIONING
https://youtu.be/3OH4yKkr1PQ

THEORITICAL UNDER PINNING-3
https://youtu.be/zQ1OMuCMnC4

THE IMPORTANCE OF BRAND COMMUNICATION
https://youtu.be/OO2QAIo-N7g

BRAND AWARENESS
https://youtu.be/yAOw543aFdU

BRAND IMAGE
https://youtu.be/JPju9_p93Kc

THEORITICAL UNDER PINNING-4
https://youtu.be/UzNd2TuJFvg