Friday, 1 May 2020

CUSTOMER RELATIONSHIP MANAGEMENT

Follow the below video links
INTRODUCTION TO CRM
https://youtu.be/iJU60iaU7VY

EVOLUTION OF CRM
https://youtu.be/-bx5v3Uk43c

WHAT IS RELATIONSHIP MARKETING
https://youtu.be/FJmB6KASIyc

RELATIONSHIP BETWEEN CRM AND MARKETING
https://youtu.be/FJmB6KASIyc

LEARNING RELATIONSHIP PROCESS
https://youtu.be/eESL4czwRvs

SIX MARKETS FRAME WORK
https://youtu.be/uShAC2GDTrk

TRANSACTIONAL Vs RELATIONSHIP MARKETING
https://youtu.be/Vgr0YaBqvJQ
NON TRADITIONAL COMPETITION
https://youtu.be/bxSFkVfzRzU

MARKET MATURITY
https://youtu.be/VKacZC8PKtI

MISALIGNMENT BETWEEN REVENUE AND PROFITS
https://youtu.be/AabsaX4vcVs
BENEFITS OF CRM
Benefits of CRM

Organizations benefit from CRM by focusing on customer retention. Once a customer is satisfied with an organization's offerings, they increase their purchases over a period of time. These satisfied customers refer others to the organization. This serves as a positive word of mouth, which can have a very strong impact on an organization's reputation. 

The benefits of CRM can be broadly classified into the following 3 benefits:

a. Marketing benefits

b. Service benefits

c. Benefits to customers


MARKETING BENEFITS

SERVICE BENEFITS

BENEFITS TO CUSTOMERS

DEMANDS FACTORS
Why Should Businesses Adopt CRM?

Now that you understand the basic concepts of CRM, you must be wondering what prompted businesses to practice CRM. A combination of supply side and demand side factors led businesses to modify the way they operate.

The demand side factors include:
  • Increase in affluence
  • Media explosion
  • Customer diversity





We understood that change is inevitable. It is important for organizations to modify their offerings,  to keep up with the changing customer expectations. In this podcast  we talk about the professional class and look at how increased affluence has led to an increase in expectations.


Media plays a major role in increasing awareness, which in-turn leads to an increase in expectations. In the previous podcast we spoke about the well traveled professional class.

One need not necessarily travel to gain awareness on the lifestyle and culture in other parts of the world. Thanks to the various lifestyle channels and travel shows that are easily accessible to most of us.

Another factor that has contributed to an increase in expectations is diversity. 

Read below to know how media and diversity has forced companies to modify their offerings.

SUPPLY SIDE FACTORS

Interview with Mr SIVA GANAPATHI

In this interview, Mr. Siva Ganapathi talks about how organizations have changed their strategies with respect to customer engagement over the last 10 years.

https://youtu.be/i8ypLgXJ8YA

Interview with Dr Rajasekhar

Watch the above interview with Dr. Rajshekar, where he talks about what really motivates people, to repeatedly visit his hospital when they need eyecare services. 
https://youtu.be/fxd7nsHChMw
Summary
Summary

  • The core theme of CRM is building long term relationships with customers.
  • Atul Parvatiyar and Jagdish Sheth have defined CRM as " Customer relationship management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for company and the customer".
  • The three key challenges that enhanced the importance of CRM are non-traditional competition, market maturity, and misalignment between revenues and profits. 
  • The benefits of CRM can be classified into marketing benefits, service benefits and benefits to customers.
  • A combination of supply side and demand side factors led to the adoption of CRM.
  • The demand side factors include increasing affluence, media explosion and customer diversity.
  • The supply side factor includes advances in technology.









DIGITAL MARKETING

Follow the  links to kundergiven Usefulnow the subject matters

INTRODUCTION TO MARKETING
https://www.youtube.com/watch?v=5Vbd5Y8XVfg
https://youtu.be/2jydgz54uCs

CONSUMER BEHAVIOR
https://youtu.be/zicStIp8aiU


INTRODUCTION TO DIGITAL MARKETING
https://youtu.be/H9OejkNlTgg

SEARCH ENGINE OPTIMIZATION
https://youtu.be/TjuMZeaKpRo
https://youtu.be/k2pkgD4_IZI
https://youtu.be/v8He1ArCm8s

SEARCH ENGINE MARKETING 1&2

https://youtu.be/I38pTtvcsGI
https://youtu.be/nHTSjDWNGo0

DISPLAY ADVERTISING

https://youtu.be/pkuqfkRmxqg

SOCIAL MEDIA MARKETING

https://youtu.be/pkuqfkRmxqg
SOCIAL MEDIA MARKETING -WORD OF MOUTH
https://youtu.be/FGOpKHatMVU

SOCIAL MEDIA PLATFORMS 1&2

https://youtu.be/ZYV8iAwa3mY

https://youtu.be/ZYV8iAwa3mY

ONLINE REPUTATION MANAGEMENT

https://youtu.be/VTF8buOrD2Y

INTRODUCTION TO MOBILE MARKETING

https://youtu.be/tzBbybOv1S4

MOBILE MARKETING 1&2

https://youtu.be/W6f3VqQpjn0
https://youtu.be/_a6XNfGrl8M

WEBSITE PLANNING AND CREATION

https://youtu.be/m3d8p786mZo

EMAIL MARKETING 1&2

https://youtu.be/Y4S2LhZhyfY
https://youtu.be/ZQ6xlqebWJc

INTRODUCTION TO E COMMERCE 1&2

https://youtu.be/QuJIz1mpcuE
https://youtu.be/bkyR05HTEmU

E COMMERCE STRATEGY 1&2

https://youtu.be/mgbJX6FRCZk

https://youtu.be/cTfjVawjhu4

CONTENT MARKETING

https://youtu.be/1Kb19QATYcc

CONTENT CREATION PROCESS

https://youtu.be/OyxZQYUo6Bg

INFLUENCER MARKETING

https://youtu.be/nQLFRKh99uE

DIGITAL MARKETING STRATEGY 1 TO 5

https://youtu.be/g7unAJ3DUjw
https://youtu.be/Darwc6b4qlk
https://youtu.be/6L6PX18uvl0
https://youtu.be/YIvwB1Q9-https://youtu.be/4nQnkxfjRkY

DIGITAL ANALYTICS & MEASUREMENT 1 TO 4

https://youtu.be/3B8JqBmgwkg
https://youtu.be/TubKMBZkwv0
https://youtu.be/Td72IKVPPT8
https://youtu.be/AXiCBHycCQY
https://youtu.be/AXiCBHycCQY
https://youtu.be/DJiOQ3fDimE
https://youtu.be/blfbHPwhQlI

MEASURING CAMPAIGN EFFECTIVENESS: RETURN ON INVESTMENT
https://youtu.be/xhukNQIUSQo
MEASURING CAMPAIGN EFFECTIVENESS: CUSTOMER LIFETIME VALUE
https://youtu.be/wGqHPkhHgYQ

ATTRIBUTION MODELS

https://youtu.be/s2U83T2HzeQ

DIGITAL MARKETING PLAN
https://youtu.be/8HT-5H9phao


CASE STUDY-1.E MAIL MARKETING
https://youtu.be/flkcNgGEhho

CASE STUDY-2.GOLF TRIPZ
https://youtu.be/r-Gw9ZhwwuE

CASE STUDY-3.GOLCONDA HOTELS
https://youtu.be/g4-_s8mJwTY

CASE STUDY-4.BLAJEE PHOTOGRAPHY
https://youtu.be/rqo6gnXMIDI

NEW TECHNOLOGIES AND ADVANCEMENT IN DIGITAL MARKETING 1&2
https://youtu.be/C0NZLoK_Qh4
https://youtu.be/5KlOATh7KAg


REVIEW OF DIGITAL MARKETING COURSE 1&2
https://youtu.be/aXJgv6vh-9Y
https://youtu.be/m5IZIOjZehE

Source SWAYAM PORTAL






Saturday, 14 March 2020

Financial Accounting and Analysis

Financial  Accounting and Analysis

Are you one of those  who is curious and wants to learn about financial statements, but is intimidated by financial numbers and jargon? Then this course is for you!

In this , we will demystify accounting jargon, help you understand financial statements and analyse them for better decisions. Whatever be your background – marketing, operations, supply chain, strategy, engineering or others, in today’s competitive world, you need to use and interpret crucial financial data for making informed decisions.

This  will enable you to:
  • Understand the various elements of financial statements
  • Apply accounting principles related to its preparation
  • Use tools and techniques to analyse and interpret the key parameters of financial performance
The course has direct application and high relevance in every professional’s life. Concepts learnt in the course can be applied in day to day management for improving operations and creating value for the organization. You will also be able to assess financial implications of your decisions.

This  will be covered in an easy, simple and interactive manner through various hands-on activities, short cases and easy-to-understand examples.

No previous finance knowledge is needed. Come armed with enthusiasm and curiosity to learn.

What you'll learn
  • Basic financial concepts
  • Financial statements and their elements
  • Various accounting standards with respect to the elements in the financial statements
  • Techniques to analyse the financial statements
  • Interpretation of financial statements for better decision-making
 1: Introduction to Financial Accounting 
  • Introduction to Accounting
  • Using Financial Information for Decision Making
  • Introduction to the Accounting System
  • Understanding Business Transactions: A Visit to Raj Cafe
  • Recording through Accounting Equation
  • Preparing Financial Statements for Raj Cafe
  • Recap
  • Preview of Upcoming Weeks
2 : A Closer Look at the Balance Sheet
  • Introduction to the Elements of Balance Sheet: Assets, Liabilities and Equity
  • Non-current Assets
  • Current Assets
  • Non-current Liabilities
  • Current Liabilities
  • Equity
  • Recap
  •  3.Aloser Look at the Income Statement, Cash Flow Statement and Statement of Changes in Equity
  • Introduction to Income Statement and Related Accounting Concepts
  • Important Elements of the Income Statement  
  • Introduction to Cash Flow Statement    
  • Statement of Comprehensive Income and Statement of Changes in Equity
  • Recap
  •  4 Financial Statement Analysis – I
  • What is Financial Statement Analysis
  • Students Analyzing the Financial Statements
  • Horizontal Analysis of Financial Statements
  • Common Size Analysis of Financial Statements
  • Ratio Analysis Part I
  • Recap
5 : Financial Statement Analysis - II
  • Recap - 
  • Ratio Analysis Part 2
  • Final Recap

 

Saturday, 7 March 2020

NEW PRODUCT DEVELOPMENT RELATED VIDEOS

New Product Development is a multidisciplinary course. It covers areas like design, strategy, marketing and operations. It involves multiple disciplines to create a new product.

In this course, you will learn how companies can identify some significant existing or latent user needs and how to use this understanding to develop new products or services to meet needs. This course will cover how to make product development process effective and efficient.

This section will help you understand-

  • Importance of new product development process
  • Product and User centric viewpoints.




Decisions taken at the early stages can have major strategic and operational impact on the success of the new product when launched.

This section will help you understand-

  • How bad decisions at early stages can restrict the range of customers that find it very suitable.
  • Cost of late design changes
  • Two major Targets to be achieved in New Product Development Process

A good business model requires articulation of how to make the product/service and how to deliver that product/service at reasonable cost.

This section will help you understand -

  • What are business models?
  • Why do some business models fail?
  • Narrative Test and Numbers Test
To understand what makes one business model more successful than others, we will study in detail, example of Uber Taxi Service 

In this section, you will learn-

  • What makes Uber superior to Call Taxi Service
  • How Uber creates value through Business model
  • How Uber ensures equity among all stakeholders
A good business model requires articulation of how to make the product/service and how to deliver that product/service at reasonable cost.

This section will help you understand -

  • What are business models?
  • Why do some business models fail?
  • Narrative Test and Numbers Test

To understand what makes one business model more successful than others, we will study in detail, example of Uber Taxi Service 

In this section, you will learn-

  • What makes Uber superior to Call Taxi Service
  • How Uber creates value through Business model
  • How Uber ensures equity among all stakeholders

The entire process of managing new product process starts with developing mission statement. In this section, you will understand how mission statement is developed for a new product.

Mission Statement involves product description, key business goals in terms of profitability and market share, identifying primary market for the product, identifying secondary market, assumptions and identifying the stakeholders.


Managing Product Development involves Portfolio Management (doing right things) :Balancing the product portfolio and Project Management : (doing things right)

This section will cover the company’s portfolio of products and concept of portfolio management.


This section will help you understand the nature of portfolio decisions of the company. While adding a new Product, a company must take several decisions regarding-

  • Brand
  • Market
  • Pricing
  • Cost
  • Operations



In this section you will study the stages of Product Development Process- Concept Generation, Concept Selection, Product Design, Development, Prototype Testing and Product Release. Maximum flexibility is at the beginning of the project. As the project evolves, funnel narrows.



Sunday, 1 March 2020

వస్తు విక్రయ చట్టం 1930 మన టివి వీడియో


BRAND MANAGEMENT VIDEO CLIPPINGS

Brand management is a part of MARKETING
THESE ARE  USEFUL LINKS TO ENHANCE OUR KNOWLEDGE on  BRAND MANAGEMENT EFFECTIVELY
PRODUCT Vs BRAND
https://youtu.be/Gu0bfZrtrJE
STRATEGIC BRAND MANAGEMENT PROCESS 1&2
https://youtu.be/vvElt9lsD6s
https://youtu.be/YJaKQyzC3I4
Brand Architecture system
https://youtu.be/vvElt9lsD6s

DESIGNING BRAND ARCHITECTURE
https://youtu.be/vvElt9lsD6s
Theoritical pinning-1
https://youtu.be/5QHQVi90bYw

Brand Identity
https://youtu.be/9xOjW8AeiJU


DEFINING BRAND IDENTITY
https://youtu.be/inP9DZNRpbo

BRAND PERSONALITY
https://youtu.be/V9-7reaTBXs

DAVID AAKER'S MODEL
https://youtu.be/kadjhZ0RhvM

KAPFERER'S MODEL

https://youtu.be/vQ_Tc48Q5HM

THEORITICAL UNDER PINNING-2
https://youtu.be/25rDPIwh4wM

BRAND POSITIONING
https://youtu.be/WzJCqt-Vn7c

BRAND POSITIONING BASICS
https://youtu.be/IjVJOHoGsDI

BRAND POSITIONING BASICS-2
https://youtu.be/FY4_72N3UZE

BRAND POSITIONING STATEMENT GUIDANCE
https://youtu.be/uhC3YL7RzVo

BRAND REPOSITIONING
https://youtu.be/8LLQa02LYoc

BRAND POSITIONING VS PRODUCT POSITIONING
https://youtu.be/3OH4yKkr1PQ

THEORITICAL UNDER PINNING-3
https://youtu.be/zQ1OMuCMnC4

THE IMPORTANCE OF BRAND COMMUNICATION
https://youtu.be/OO2QAIo-N7g

BRAND AWARENESS
https://youtu.be/yAOw543aFdU

BRAND IMAGE
https://youtu.be/JPju9_p93Kc

THEORITICAL UNDER PINNING-4
https://youtu.be/UzNd2TuJFvg




Sunday, 9 February 2020

BUDGET 2020 HIGHLIGHTS

On February 5, 2020, the Union Cabinet approved to bring regulation of cooperative banks under Reserve Bank of India. In order to achieve this, the 
Cabinet approved amendments to Banking regulation act
Highlights According to the amendment, the cooperative banks will now hold the regulatory requirements that have been set for scheduled commercial banks. With the amendment, the cooperative banks have to conduct regulatory commands over cooperative banks. Also, it has to take the approval of RBIin order to appoint its CEO. The amendment is being made to prevent scenarios such as PMC bank crisis in the futureBackground In September 2019, the RBI imposed sanctions on Punjab and Maharashtra Cooperative Banks (PMC). The withdrawal limit in the banks were setto Rs 1000. Later, it was increased to Rs 50,000 to ease the distress of the customers.
RBI placed the restrictions as the bad loans in the bank accounted to 3.76% of its advances. Also, the profit of the bank had been decreasing. It was00 crores in 2018 and decreased to 99 crores in 2019. Therefore, RBI took precautionary measures to prevent
The Union Budget 2020 was presented by the Finance Minister Shrimati Nirmala Sitaraman. The budget was presented under three themes namely
Aspirational India, Economic Development and Care Giving. The Economic Development includes industries, commerce and manufacturing.
The Finance Minster referred to words Sreni (Guilds) and Seti (Wholesale Merchants) from Harappan Civilization seals. This proves that India was richin trade, commerce and metallurgy even before 4,500 years ago. The Budget allocated funds for the following Investment Clearance Cell to be set up set up The Budget proposed to set an Investment Clearance Cell that will provide end to end support including pre-investment advisory, information related to land banks and facilitate clearances at centre and state level. 5 new smart cities The Budget 2020-21 proposes three main activities as thebackbone of infrastructure development. They are Upcoming Economic corridors Revitalization of manufacturing activities Technology and demands for aspirational classes The GoI is to set up 5 new smart cities that will aid in the above developments.
Manufacturing The Budget focuses on the networks of the manufactured products. It aims to hu make the chain a part of the global network.
Electronics Manufacturing The potential of the Electronics Manufacturing sector 70in job creation is immense. It is important for India to boost domestic manufacturing and attract large investments in the electronics value chain 
Schemet toencourage mobile phones manufacturing
The Budget proposes a scheme to encourage manufacturing of mobile phones, electronic equipment and semiconductor packaging. The scheme shall be extendded to medical devices as well. National Technical Textile Mission introduced India imports 16 billion USD of technical textiles every year. In orderto reverse the trend and position India as a leader in Technical Textile sector, National Technical Textile Mission is introduced. The mission is to be implemented in 4 years between 2020-21 and 2023-24. The estimated cost of the mission is 1,480 crores.

Saturday, 8 February 2020

LATEST BUSINESS CURRENT AFFAIRS

NRC,BHU
Learning Outcome
To make the readers aware about the importance of Current affairs
To discuss the latest business news and examine their impact on the respective sector
To encourage the faculty and students to include current affairs as a part of their routine classes.
Introduction
Business current affairs depict a very interesting scenario. While on one side everyone agrees on their relevance but sometimes we are not able to include them in our regular classroom sessions while at times students refrain from reading the business news because they do not understand.
It is strongly recommended that the current affairs should be a part of our daily class and this would energize the students. Other than this some fortnightly sessions followed by a current affairs quiz with some prizes or certificates could be considered. In fact some institutions have special student clubs which take up the activities and panel discussion with some element of simulated role play could be carried so as to make the things interesting for the students.
1.
We as teachers may consider to announce this towards the beginning of semester or trimester that a set of activities would be organized to improve acquaintance of business current affairs among the students.
Even student assignments could be based on clubbing some recent events and expression of their views and original ideas could be encouraged.
Some of the business current affairs….
Stock market is showing bearish trend for last few weeks but witnessed an uptrend in last few sessions. Should you be worried?
The most important thing first, while the Indian stock indices fell in last few months but it did not underperform the global markets. Shanghai Composite and Hangseng have dropped by about 17% from their 2 year high, while KOSPI is down by 18%, FTSE and DAX by 8%, and SENSEX is down by just 4% from its recent high of 40000 points. Even if you exclude last session gains, still the drop was not worse than FTSE and DAX. And as on date the drop from the peak for Sensex is not as bad than what happened to the NASDAQ.
State of monsoon, global trends and slowdown in some sectors seem to be the key reasons for FII going on selling mode but our long term growth potential remains intact and the commitment for 5 trillion dollar GDP target by 2024 makes India an attractive destination.
Pursuant to the market friendly announcements by our finance minister and great response by the US crowd and the President to the visit by our Prime Minister, the markets have jumped by 8% in 3 trading sessions which is encouraging.

Corporate Tax Cut in Numbers
The effective tax rate has been slashed by up to 28% (lower for companies that opt for minimum alternate tax), which is expected to result in tax savings of Rs1.45 trillion for Indian companies
Finance minister Nirmala Sitharaman announced a cut in corporate tax rate for companies that do not avail of any tax incentive to 22%
New manufacturing companies will have to pay an even lower corporate tax rate of 15%

Before
After
% change

Profit before tax
100
100


Effective tax rate
35
25
-28

Profit after tax
65
75
15

Absolute tax outgo (Rs trillion)
'7.66
'6.21
-19

Surplus due to tax cut (Rs trillion)

'1.45



Courtesy: Livemint Newspaper
SOME OF LATEST QUARTERLY RESULTS STARTING WITH SBI
State Bank of India reported a net profit of ₹2,312 crore for the June quarter, compared to net loss of ₹4,875 crore in the year-ago quarter, largely due to lower provisions and higher other income.While SBI’s total provisions more than halved on a year-on-year basis from approximately Rs. 19,000 crore to ₹9,000 crore in the June quarter, its other income increased 20% to ₹8,000 crore and moreover, SBI’s net interest income— which means the difference between interest earned and expended— moved up by 5% to ₹22,000 crore and another good thing that the net interest margin (NIM) rose 6 basis points.
In backdrop of this news we as the teachers can teach concepts like capital adequacy, NIM, operating profit margin etc. and the students are likely to respond better.
Another quarterly result we can analyse is of the PNB, which reported a surprise profit of approximately Rs 1,000 crore for the quarter ended June 30 because of drop in provisions. The bank had reported a loss of Rs 950 crore in the corresponding quarter 2018. Interestingly, the Analysts in one of the polls had projected a loss of Rs 350 crore for PNB.
Some negatives are that, asset quality of PNB deteriorated with percentage of gross non-performing assets (NPA) rising to 16.49 per cent against 15.50 per cent on a quarterly basis. Net NPA also increased to 7.17 per cent.

In backdrop of this teachers can teach concepts of expected v/s actual results and impact of NPA. We can also tell the students to analyse results announcements and immediate impact on the stock prices from which we can link lessons in security analysis course.
Let’s take up a result from the FMCG and here we find that Marico, the popular FMCG company reported 21.6 percent jump in its Q1 consolidated net profit to Rs 315 crore against Rs 260 crore in previous corresponding quarter.Revenue for the quarter grew 7 percent to Rs 2,100 crore and now its focus is on healthy foods, premium hair nourishment and now targeting growth at 20 percent plus CAGR over the 5-7 years.
One more plus point is that in the International business, the Company expects to have a good growth while maintaining the Operating margin level of 19 percent. So in this backdrop we as the teachers can teach concepts of CAGR and impact of operating margin. Friends we may also throw some challenge to the students like what are the key variables that would drive the Q2 results of Marico. Give a few days to students to come up with their thoughts in the classroom.
US-CHINA TRADE ISSUES AND THE IMPACT
US President Donald Trump has abruptly triggered trade war with China, announcing that he would impose a 10% tariff of about $300 billion on the Chinese imports which are currently not subject to import duties. And now thee new tariff will be applicable from the month of September. As you may be aware that another $250 billion in Chinese goods are already subject to a 25% U.S. tariff. So it is high tension time and Shanghai composite index has fallen by about 17% from its peak level of 2018 and this evidences that China has lost lot of money due to the US actions. Now the question is how these changes will impact India.
India’s share of world exports rose to 1.71 percent in the first quarter of 2019 from 1.58 percent in the fourth quarter of 2017, as per data compiled by Bloomberg. The share of every other economy among Asia’s 10 biggest exporting nations fell in the same period.
Trade tensions between the U.S. and China have given India an opportunity to ramp up exports to both countries, according to Ajay Sahai, director general and chief executive officer of the Federation of Indian Export Organisations.
India’s exports to the U.S. grew at the fastest pace in six years in the year ended March 2018, while exports to China surged 31 percent, the second highest annual pace of growth in more than a decade, shows data from Commerce Ministry.
Council for Leather Exports Chairman P R Aqeel Ahmed said the trade war will help India increase footwear exports to the US. "India's footwear exports to the US currently are about USD 300 million and Chinese exports to the US are USD 11 billion. Even if we get 10 per cent of this, our exports to the US can grow four times," All in all our corporate need to look for ways in which we can benefit from the current turmoil but having said this, it is not so easy.
In this backdrop teachers can introduce tariff and non-tariff barriers and opportunities for Indian exporters. They may also encourage students to find ways in which India can benefit from US-China Trade war.
THE RECENT BUDGET
In the Union Budget, the government has focused on incentivizing MSMEs, infrastructure development and boosting rural and agrarian economy which will fuel growth in manufacturing sector going forward. Tax proposal to lower 25% corporate tax rate applicable to companies with turnover up to INR 400 crores and increasing import duty on select products augurs well for Government’s Make in India initiative. 
Sambitosh Mohapatra, PwC has mentioned that the aspirations and support of manufacturing new-age technologies – solar PV, electric vehicles, storage batteries and charging infrastructure will go a long way in making the energy sector fit for future. It can be transformational for attracting private investments to the sector as well.
Anita Rastogi, PwC has viewed that the key theme of this Budget has been a focus on ease of doing business as far as GST is concerned. The proposals include single monthly returns, free accounting software for small businesses, fully automated refund mechanisms and more. The focus on GST has also been on technology where E-invoicing will be rolled out from January 2020. In customs, the main theme has been Make in India and less imports. This means that customs duty on many raw materials have been reduced so that goods are manufactured in India. On the other hand, customs duties on final products have been hiked to reduce imports.
Corporate tax will be reduced to 25% from 30% for companies that have an annual turnover of up to Rs. 400 crores. This, the finance minister said, would include 99.3% of firms in India. She added that this would boost profits for a large number of companies, but she and experts also say it is an important step to stimulate investments.
While there was no change in the income tax structure for most brackets, Ms Sitharaman announced a 3% increase in taxation for some of the highest earners in Indian society, with Rs. 2 crores plus income.
In this backdrop, concepts like fiscal deficit, role of Government, features of Indian Economy, role of budget for progression of economy can be debated. And ofcourse the recent liberal announcements by the finance minister like reducing corporate income tax further, which were welcomed by the stock markets also could be brought to notice of our students.
Since we are talking about the corporate income tax, let me refresh your memory that the tax rate for all corporates is reduced from 30 per cent earlier to 22 per cent now. Inclusive of surcharge and education cess, the effective tax rate is down from 34.94 per cent to 25.17 per cent. But this is subject to the condition that they will not avail of any exemption/ incentive. Hence, the extent of impact for companies will depend on specific sectors and exemptions that companies currently enjoy.
The second move by the FM is to boost fresh investment in manufacturing. For new companies incorporated on or after October 1, 2019, making fresh investment in manufacturing, the tax rate has been cut to 15 per cent from 25 per cent currently. Inclusive of surcharge and cess, the tax rate comes to 17 per cent. These companies will also not have to pay Minimum Alternate Tax (MAT).
BANKING WHICH IS GETTING TECH DRIVEN DAY BY DAY. HDFC BANK IS NOW ON WHATSAPP AND GIVING CASHBACKS ON APPS, CARDS TO ATTRACT MILLENNIALS
HDFC Bank, India’s largest private sector lender, is now focusing on Whatsapp, for targeting the millennials. Now not only its customers may check their account and credit card details using the app but they will also be in position to enquire about pre-approved offers and the bank’s promotions while any questions could also be answered on the app.
Taking technology seriously HDFC bank is offering attractive discounts and cashback schemes on its various online platforms and credit and debit cards to attract customers and would you believe that it has gone for full front-page advertisements about this initiative.
Now 5% cashback on shopping via HDFC wallet PayZapp and its payment gateway SmartBUY is available. To clarify, SmartBuy is actually a platform only for display of offers provided by the merchants to customers of the bank and as we know that the bank is not in business of selling any of such products. These issues can be discussed with the students about tech changes and response by banks and emphasize that only by such consistent initiatives the HDFC bank has witnessed steady 25% profit rise every year.

IF ONE FEELS THAT PSU BANKS ARE LAGGING BEHIND IN TECHNOLOGY, WAIT, LOOK AT SBI.
Today SBI account holder can withdraw money from ATM without using a debit card. SBI savings account customer can withdraw cash at the select ATMs of the bank without possessing the debit card and there comes SBI's Yono app. As some may know it already, that Yono is a digital banking platform of SBI and the bank customers can use it on their smartphones for undertaking any of the digital transactions including making the online payments.
Customer can log into Yono app using the bank's internet log-in and password and ofcoursethe account holder can set a 6-digit MPIN for doing easier log-in anytime in the future. Once one clicks on the Yono Cash, reach the ATM section and enter the amount to be withdrawn at the ATM subject to the maximum limit of Rs. 10,000.Once done, SBI will then send its customer, a Yono Cash transaction number on registered mobile. The number and the PIN set by customercould be used for withdrawal of cash anytime within four hours. What’s more, the Yono app also gives the convenience to SBI account holders to locate the nearest Yono Cash Points.
After discussing this, we can ask students to compare PSU and Private banks and their experiences as a customer or project trainee or employee. Thus in this module we came across some business news, their impact and linking them with students’ learning. I trust you would find this useful. We would appreciate if you write to us on prime@banasthali.in.
BUSINESS CURRENT AFFAIRS-II
Welcome to the part 2 of the business current affairs. Surely it is comprehensive to all of you that including the business current affairs in the classroom teaching not only is perceived as beneficial by the students but linking it with the theory brings more respect for the classroom sessions.

INDIA HAS JUMPED NICELY IN GLOBAL INNOVATION INDEX?

COURTESY: LIVEMINT NEWSPAPER
India has infact moved up five places to rank 52 in the Global Innovation Index 2019, that is up from the 57 it had in last year’s rankings and 81 in 2015, courtesy the report by the World Intellectual Property Organisation.
Now the encouraging point is that India is consistently among the top in the world in major innovation drivers that are ICT services exports, graduates in science and engineering, the quality of universities, gross capital and creative goods exports. WIPOmentions that India is doing very well in science and technology clusters, and the places like Bengaluru, Mumbai, and New Delhi are now listed among the top 100 global clusters.
But there are some concerns. Some aspects where India has lost relative strength is in logistics performance where our position has dropped by 9 spots while for women employed with advanced degrees our position has dropped by 10 spots and furthermore when it comes to Printing and other media our position has dropped by 12 spots.
We can emphasize on merits of innovation and ask students to google and bring 1-2 innovative initiatives by India be it startups or government and discuss in classroom. This assignment can be carried by students in a group of 4 to 5 also.
THE CHANGES IN CSR RULES
CSR EXPENDITURE: THE TOPPERS

COURTESY: LIVEMINT NEWSPAPER
Indian Parliament has recently passed amendments to the Companies Act to strengthen laws governing corporate social responsibility and few of Indian companies may feel face higher compliance and management costs due to this.
The laws governing CSR were notified under the Companies Act, 2013, and became effective from 2014 and they state that companies that have a net worth of Rs. 500 crore or revenue of Rs.1,000 crore or net profit of Rs. 5 crore during the immediately preceding fiscal year are needed to spend 2% of their average net profit in the last three years on certain predefined activities related to sanitation, education, conservation of heritage, art and culture etc.
As of now Reliance, ONGC, NTPC, TCS Infosys are big CSR spenders and at time spend over 2% also. Spending on CSR has gone up from Rs. 10,066 crore in 2014-15 to Rs.13,327 crore in 2017-18. Of the over 21,300 companies obliged to report their CSR activities in 2017-18, over 10,800 have complied. CSR spending between 2014-15 and 2017-18 was the highest in education, health, fight against poverty and malnutrition, access to clean drinking water, livelihood and for the differently-abled.
Now if a company was unable to fully spend the prescribed CSR amount, it was permitted to carry this amount forward and spend it in the next 12 months. But as per the new laws, any unspent amount will have to be deposited into an escrow account within one month or 30 days of the end of that fiscal year. Such amount needs to be spent within three years else will be put into a fund, which could even the Prime Minister’s Relief Fund. Companies who do not follow CSR norms will be required to pay fines ranging from Rs. 50,000 to Rs. 25 lakh, and furthermore the officers concerned may be liable for imprisonment of up to three years. After this move the Govt. has expanded scope of CSR spending and companies were allowed to provide CSR funds to technology incubators located within Centre-approved academic institutions.
Now the companies can contribute towards research across various fields for instance science, medicine etc. and money can be spent on incubators funded by the Centre or state or any state-owned companies also. In light of this Jaivir Singh, Vice Chairman and President PwC India Foundation has said that the thrust towards research-based innovation is a much needed step in the right direction. Integration with established private enterprise in key sectors will provide the required impetus for a future ready economy. Additional focus to drive social enterprise to drive localised enterprise and employment opportunities, especially around key social services should be encouraged,"
CSR violations not be treated as criminal offence and will be civil liability as declared by the finance minister few days back. This should come as a respite for the companies.
After discussing this students can be asked to visit corporate websites to find pattern of CSR spending and some of them who are interested to make career in social sector may benefit from this. There are also some portals and organizations that are conducting events on CSR which can be attended by such students to initiate networking. It is suggested to visit the portal indiacsr.in on which you can find what corporate are doing, and all latest news about CSR and also you should know that the BSE has started registering NGOs and Corporate on bsesammaan.com and here there is a listing fee after which NGOs and Corporate can join hands.

 TIME TO TALK ABOUT THE BITCOINS

Bitcoin price was about 2000 dollar each in 2015 which has now jumped to about 9500 dollars each in Sept 2019 and some months before the price reached 11000 dollars also. Today on 25 September a bitcoin equals about 7 lakh Indian Rupees. One of the Draft bills in India proposes 10-years prison term for dealing in crypto currency.
 A crypto currency is a digital or virtual currency applying cryptography for the purpose of security and is generally based on block chain technology, which is a distributed ledger normally enforced by a certain network of computer system. Bitcoin is considered as the most popular crypto currency in the entire world.
As youth are interested to make quick money but do they know that holding, or selling or dealing in crypto currencies such as Bitcoin could soon land them in jail for 10 years.
The "Banning of Cryptocurrency and Regulation of Official Digital Currency Bill 2019" draft has proposed that a 10-year prison sentence should be applicable for persons who "mine, generate, hold, sell, transfer, dispose, issue or even deal in cryptocurrencies.
Besides making it completely illegal, the bill makes holding of crypto currency a non-bailable offence. Students should be informed about that owing to the high chances of cryptocurrencies being misused for money laundering, governments across the world or their bodies such as the Income Tax Department are in favor of banning of cryptocurrencies like Bitcoin.
IN THE TIME TO COME, THE GOVERNMENT IN INDIA MAY LAUNCH A DIGITAL RUPEE
Friends after the demonetization of 500 and 1000 rupee currency notes we all started realizing that cash is unreliable. But some youth turned to Bitcoin. In fact many are already using Bitcoin. Bitcoin enables people to make financial transactions quickly and securely without a bank account.Over 500 merchants in India and five large corporate including Dell accepted payments in cryptocurrency. This number was fast growing. In the month of August, Market intelligence from Goldman Sachs suggested the investors to take advantage of the price dip and buy bitcoin.
It also said that, based on its Elliott Wave analysis, Bitcoin would find support around dollar 11,000, and that there’s scope for a move higher to $12,000, then $13,000. One of the popular financial advisors Ms. Monika Halan has also suggested investors to stay away from Bitcoin.
So the students are suggested to avoid Bitcoins and look to other ways of making steady returns. In this backdrop one may analyze how different investments have yielded the return. Different avenues have generated different return. Here one may compare investment avenues based on return, risk, marketability, tax shelter, convenience, and values and ethics. We may ask the students to compare return on bank FD, stocks, gold etc adjusted for transaction cost, convenience, income tax etc and see the short term and long term perspectives. Remember that building a portfolio is a complex exercise.
THE SOVEREIGN GOLD BONDS WHICH ARE BETTER COMPARED TO INVESTING IN GOLD IN FORM OF COINS OR JEWELLERY.

The weak global economic outlook and the US-China trade war tensions, and stock market position has pushed up gold prices. Analysts believe that gold as an asset class should have 5-15 per cent composition of the total investment portfolio. The SGB scheme launched in November 2015 is getting popular and its objective to reduce the demand for physical gold and shift a part of the domestic savings into financial assets.
Some interesting aspects about the SGB scheme are that
The government, in consultation with the Reserve Bank of India, has decided to offer a discount of Rs 50 per gram less than the nominal value to investors applying online. .
These bonds will be sold through Scheduled Commercial banks Stock Holding Corporation of India Limited (SHCIL) etc.
The gold bonds are issued in denominations of one gram and in multiples. 
The maximum limit of subscription is 4 kg for individuals and Hindu Undivided Family (HUF) per fiscal year, while that for trusts and similar entities is 20 kg.
Investors in gold bonds not only earn the appreciated value of gold but also 2.5 per cent interest rate per annum. Interest is paid semi-annually.
 However there is a lock-in period of five years on gold bonds - post which premature redemption is permitted - while the maturity period is eight years. Sovereign gold bonds are also traded on stock exchanges (if held in demat form), offering an early exit option to investors.
On maturity, the redemption price will be based on simple average of closing price of gold of 999 purity of previous three business days from the date of repayment as published by India Bullion &Jewelers’ Association.
 However the Interest earned on SGB is taxable as per the subscriber's tax bracket. But the capital gains tax arising on redemption of SGB to an individual on maturity has been exempted. Indexation benefits will be provided to long terms capital gains arising to any person on transfer of bond.
These securities can be used as collateral for loans.
So the SGB seem good but so as the Gold ETF, but the only issue for the later is requirement of the demat account and favorable tax exemption as in case of SGB does not exist. We can encourage the students to ask their parents to invest via SGB or gold ETF if they wish to look at gold as an investment.
 India plans to raise $10 billion from First Foreign Bond Sale
The idea of a sovereign bond has been discussed by Indian governments in the past, but was never taken up. Some former central bankers have also opposed the plan, owing to perceived risks from currency fluctuations.
Typically, the more financially strong a country, the more well respected is its sovereign bond and this is true with the US and Britain. But if we can ensure a stable currency such move may be of benefit to the nation. This is turn would depend on controlling the macro-economic indicators which is not so easy.
THE MUTUAL FUND INVESTORS ARE GETTING SMARTER.
As per news reports the driving force for mutual fund investments are SIP flows, which have averaged ₹8,000 cr for the 12 months till Aug. and the Investors are also  moving out of the riskier segments of credit risk funds and moving into others such as corporate bond funds.
The awareness about mutual funds has gone up significantly after investor awareness campaigns and disappointment from other asset classes and now people know more about them and have become smart with their pattern of investment, choice and selection criteria. This is good for the market and therefore for the economy as well.
Mutual Funds now offer much more variety and seem attractive but generally students consider them as quick ways of making money. The question is what we can tell them, so in our sessions let us tell them the right way to choose a mutual fund. We should also explain them the merit of regular investing.

Summary
After reading this module it is expected that our readers definitely encourage your students to read business current affairs and suggest them to read between the lines because lots of news are sponsored in nature and therefore they are not a kind of writing on the wall. But one thing is clear that the inclusion of current affairs would certainly make the learning much better.

Friday, 7 February 2020

CAREER WITH USEFUL SMALL CORSES

Try to choose the suitable course for the bright future
                             Dr రామకృష్ణ చిత్తజల్లు